The difficulty in effective science communication: communication

Have you ever tried explaining something for the third time to someone? It’s tiresome, but maybe you just aren’t saying it properly. The perpetual struggle of science is this: the language simply doesn’t make sense (to anyone else, and very often most scientists). A quick scrawl through the comments sections of popular newspapers says it all. Despite the fact that it’s nice to see interesting, attention-grabbing headlines ploughed over by keen, but alas uninformed readers, it’s clear that we have a long way to go when it comes to making science both accessible and understandable. There’s a fine line to draw between communication and misinformation. Simply put For ease of reading, the title o